Public relations, press releases and publicity
In this 90-minute session Elaine Larkin, PR & Communications Executive in the Marketing & Communications office will bring participants through:
- The public relations (PR) process in WIT
- The differences between a press release issued to media and an item on www.wit.ie/news
- How PR and the media work
- What interests local print media
- How to identify newsworthy stories in your Department
- The value of WIT staff contributions to the media
- The part subject matter experts can play in contributing to local and regional radio
- How you can become a ‘go-to’ interviewee for journalists working at a national level
- The role of press photography
The basics of how to write a press release – participants can bring an item they would like to explore as a press release.
Speaker
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Elaine Larkin